How To Use Google Trends For SEO
In this digital era, if content is the king, then SEO is the only thing that can be considered the kingmaker. Without proper optimization of your content, it will surely disappear under the heap of worldwide sites. According to Backlinko research, the #1 result in Google’s organic search results has an average CTR of 28%, which means its chances to appear and generate conversions are much higher than the 2nd or 3rd site. This underscores the significance of SEO and keyword optimization in the industry. By leveraging expert SEO services, you can ensure your content is optimized to rank higher, attract more traffic, and ultimately drive better conversions for your business.
Google Trend is one of the latest optimizing methods to take strategic advantage to optimize your content. It shows how popular a given search term is in Google or better words it shows how frequently a term has been entered into the search field compared to the website’s total search volume over a chosen period. Additionally, it provides information about the search volume index and users’ geographical location.
In Google Trends, one can see what searches are currently trending, or check how search volume has varied for a specific keyword in different locations. So that’s why it is also considered a saviour tool for monitoring shifts in users’ interests.
To be in this game of content creation, understanding the algorithms and Google trends is a must thing to do. For many people this could be a technical headache, so in this blog let’s understand some basic thumb rules for using Google Trends for SEO.
1. Know Your Target Audience:
From day one the basic rule for running any business is “demand and supply”. To select your niche, you have to be very clear about your target audience and what their exact needs are. The whole idea about optimization is to make your content reachable to the audience, but if you are not sure who is your target audience and what their needs are then you may lose the trajectory.
2. Right Keyword is the key:
The most valuable feature of Google Trends is that it provides Keywords that are already trending. Keywords can be considered as the connecting bridge between your content and your target audience. Long-tailed keywords will help you to gain a general optimization whereas short-tailed keywords will help you to enter a more specific domain (location or expertise-based optimization). So, the trick here is to use both long-tailed and short-tailed keywords to make it rank higher in search engines.
3. Understand Local Trends:
Google Trends also provides a Local Trends map according to the geographical location of a particular area. By using this tool, you can have all valuable insights for your local trend analysis and take advantage. Big brands also use this method to create customized marketing campaigns for individual regions. And it’s a well-proven method for increasing the reach of your content.
For EX. — during COVID-19 the Hospitals that could generate more conversion rates in their online sites were those who used the “Covid Vaccination near me “Keyword in their Sites.
4. observe Your Competitors:
Google Trends also provides a “compare” Option, which helps us to compare and analyze your competitors. You can not only have location-based graphs but also check what consumers are looking for in the ‘Topic’ box. It will help you to know what are the things that make a difference.
Conclusion
If used correctly, the Google tool is sufficient to completely optimize your content from scratch and make a gigantic shift in its accessibility to the audience. It will not only increase your ranking but also give you a sense of satisfaction that your hard work is not going to disappear under the heap of infinite web pages.
That’s why SEO and Trend analysis is a must for a content creator, because ultimately appearance and accessibility are the only things that can generate leads.
